.2024 has actually been actually an unstable year for adtech funding.U.S.-focused adtech start-ups, once familiarized to running into billions in venture capital every year, have actually brought up nearly $360 thousand until now this year, placing it on track to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase information. That decline is due to market concentration, heightened regulatory pressures, and economical uncertainties.ADWEEK talked with 5 VCs who remain to acquire adtech providers, in spite of these difficulties, about what they are looking for and what they stay clear of. Maybe unsurprisingly, these clients are actually targeting opportunities in privacy-focused technologies and industry-specific regions including connected TV.